In today’s world, digital marketing has become a language. It is a medium of communication where every business or individual wants to adopt. Gone are the days when someone would ask, ‘Is your business on Facebook?’, this question has now turned into an exclamation, ‘What! Your business is NOT on Facebook!’ Yes, that’s the impact digital marketing has created and is creating. If you still think that taking up a career in digital marketing is useless, you may want to take a few things into consideration. With the advent of digital marketing, every individual has the power to create content and publish it. We are no longer just the consumers of information. Moreover, brands are putting more focus on digital marketing, which is the reason why the digital job market is booming. Here are just some of the reasons why building a career in digital marketing is worth it.
You Will become An In-Demand Professional
A digital survey prediction shows that, there will be around 150,000 jobs in the digital marketing field by the year 2020 and not enough digital professionals to fill them. This means that those who are learning digital marketing are gearing up for a career where demand exceeds supply and that’s always a good move.
A Career In Digital Marketing Will Continue To Evolve
If you think digital marketing is just digital marketing, let me tell you it is not. There is more to it. Digital Marketing is a an umbrella term for all online marketing services. These include, search engine optimization (SEO), social media marketing, content writing, copywriting, online advertising, pay-per-click, inbound marketing, etc. For example, have you heard people say, ‘SEO is dead’? Well, it is not dead and is never going to die as long as search engines are alive! Every year there are heaps of changes being made to search engine algorithms and a lot of new techniques being introduced. Staying up-to-date with this information is important if you are interested in digital marketing. Bottom-line: This is a career that is always evolving with new ideas and strategies.
Ads Are Taking Over The Internet
Go to Facebook and you are guaranteed to stumble upon an ad within the top 10 posts on your newsfeed. Search engines send ad pop ups for 90% of the queries, Youtube videos contain ads, apps contain ads. Indeed, ads have taken over the internet. Businesses today are spending big bucks on these ads and digital marketers are the ones who create, execute and optimise them. Ever wondered how these tailored ads infiltrate our newsfeed or searches and constantly adapt to our search and buying patterns? Who wouldn’t want to build a career in something that’s so interesting? If you are looking to pursue a career in digital marketing or require guidance from experienced mentors in this field, head straight to Bootcamp – This is your one stop destination for choosing the best digital marketing course. For more details on this, get in touch with us on 9920853511. To stay updated with our courses, follow us on Facebook and Instagram.