Course Overview

This four-week program is designed to immerse you in the essentials of Digital Marketing, covering key areas such as Social Media Marketing, Search Engine Optimization (SEO), Email Marketing, and advertising through META platforms. Beginning on the first day of each month, the course offers weekday classes with adaptable schedules to accommodate your needs. It’s perfectly suited for small business owners aiming to enhance their online visibility, marketing professionals seeking to delve into digital strategies, or newcomers eager to make their mark in the digital job landscape.

Syllabus

1. Introduction to Digital Marketing

2. Understanding Buyer Personas & Target Audience

3. Search Engines, SEO & SEM

4. Content Writing

5. Social Media Marketing 

6. Email Marketing 

7. Canva Designs

Outcome

Upon completing this four-week Digital Marketing course, participants will have gained a comprehensive understanding of the digital marketing landscape. You will be proficient in executing effective social media marketing strategies, optimizing web content for search engines, crafting engaging email marketing campaigns, and leveraging META for targeted advertising. This skill set will empower small business owners to effectively manage and grow their online presence, enable marketing professionals to broaden their digital marketing expertise, and equip newcomers with the necessary tools to enter and thrive in the digital marketing job market. Graduates will leave the course with a solid foundation in digital marketing, ready to apply their knowledge in real-world scenarios and drive successful outcomes for their businesses or future employers.